Is the collaborative economy really the future or is the movement confined to...
In the face of recent and successful clashes between established businesses and collaborative economy disrupters (for example Uber versus black cabs in London, or JustPark versus city councils), how...
View ArticleTwitter follows in Facebook’s footsteps with new plans for social e-commerce
Twitter is preparing to integrate micro-payments on its platform, which will in turn present new e-commerce opportunities for brands. Twitter is testing a ‘buy’ button, which will be located within...
View ArticleAgile Innovation Update October 2014
Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at Unilever’s pilot of a wearable device, the price consumers put on their data, a new partnership between...
View ArticleWhat’s Hot (In the Mind of a Teenager)
FreshMinds had a recent guest blogger, teenager Kofi Quinnell, who was here on work experience! A lot of our recent projects have been focused on youth and kids, and how to better understand today’s...
View ArticleGetting under the skin of today’s teens: Interview with BPP’s Marketing...
In 2017, we were lucky enough to partner with BPP on a fascinating piece of work designed to get closer to teenagers using the power of video. We caught up with BPP’s Marketing Director, Jo Street, as...
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